Project Brief

Create monthly social media calendars which includes: posts for Instagram and Facebook, Instagram reels, Instagram stories, daily engagement, and influencer relations.

Brand Concept

The Gabriel South Beach is a coastal-chic Art Deco masterpiece of the Curio Collection by Hilton located on the iconic Ocean Drive. Much more than a place to unwind at the end of a beach day, The Gabriel South Beach is an unorthodox art gallery, paying homage to its eclectic and iconic history.

Posts focused on the property’s suites and amenities, the Miami Beach lifestyle, as well as neighborhood guides that showed the surrounding location.